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Client

Maujan Chill & Grill

Service

Social Media Marketing

Year Date

Jan 2023

Location

Brampton, ON

Team Size

04

Client Overview

Maujan Chill & Grill, is a vibrant Punjabi Restaurant in Canada that offers a unique blend of North Indian flavors in a modern dining experience. Their goal was to increase their online presence, engage with a wider audience, and drive foot traffic to their restaurant through effective social media strategies. They faced certain challenges as mentioned below:

  • Low Brand Awareness: Despite having a loyal customer base, Maujan Chill & Grill struggled to increase brand visibility and attract new customers in the competitive local market.
  • Inconsistent Branding: Their previous social media content lacked consistency in tone, style, and messaging, making it difficult to establish a cohesive brand identity.
  • Limited Engagement: The restaurant faced low interaction rates on posts, with few comments, likes, or shares, resulting in minimal audience engagement.
  • Ineffective Use of Social Media Platforms: Maujan Chill & Grill was not leveraging platform-specific strategies (such as Instagram stories or Facebook events), limiting their ability to reach and engage their target audience effectively.

Approach

As part of my Social Media Management and Social Media Marketing services, I developed a strategic plan that included the following:

Note: To address the identified challenges, we focused on creating a cohesive social media strategy that combined consistent branding with engaging, platform-specific content. By creating visually appealing posts, storytelling, and interactive elements such as polls and contests, we were able to capture attention, boost engagement, and create a stronger connection with the local community.

  1. Content Creation: High-quality visuals and engaging posts showcasing the restaurant’s signature dishes, vibrant atmosphere, and customer experiences.
  2. Engagement Strategy: Actively responding to comments, engaging with customer-generated content, and running polls and contests to increase interaction and build community.
  3. Targeted Ads: Utilizing paid ads on platforms like Instagram and Facebook to reach the local audience and promote special offers and events.
  4. Consistency: Regular posting schedules, focusing on peak engagement times, and utilizing trending hashtags to maximize visibility.

Results

With our Social Media Services, Maujan Chill & Grill saw:

  • A 40% increase in social media followers in just three months.
  • Higher customer engagement, with an average post reach increase of 60%.
  • Increased foot traffic as a result of targeted campaigns and consistent promotion of daily specials and events.

Conclusion: Through effective Social Media Management and tailored marketing efforts, Maujan Chill & Grill experienced a significant boost in their online presence and customer engagement. This collaboration highlights the power of a strong digital strategy in growing a local restaurant’s brand and customer base.