Easy Imprint

Client

Service

Social Media Marketing

Year Date

Mar 2024

Location

Brampton, ON

Team Size

04

Client Overview

Easy Imprint is a Canadian-based custom apparel and promotional products company offering personalized printing services for businesses, events, and individuals. They approached us to enhance their social media presence and attract more clients through targeted online marketing efforts. The challenges they were facing are as follows:

Limited Online Presence: Easy Imprint had minimal social media activity, making it difficult to connect with potential customers or showcase their diverse product range.
Low Brand Awareness: With many competitors in the promotional products industry, the company struggled to stand out and create visibility in a crowded market.
Content Variety: Their existing content did not effectively communicate their wide range of services, limiting their ability to attract businesses and event organizers.
Audience Engagement: Social media posts received low interaction, with few likes, shares, or comments, making it hard to build a strong online community.

Approach

As part of our Social Media Management and Social Media Marketing services, we developed a comprehensive strategy to elevate Easy Imprint’s digital presence. This included the following:

Note: We focused on aligning Easy Imprint’s social media content with their brand’s core strengths—customization, quality, and customer satisfaction. By using platform-specific approaches, such as Instagram for visual product showcases and LinkedIn for business-oriented promotions, we ensured that their message resonated with diverse audiences, leading to improved visibility, engagement, and conversion.

Targeted Content Creation: Showcasing their custom products through high-quality visuals, customer testimonials, and behind-the-scenes content, highlighting the versatility and quality of their offerings.
Platform Optimization: We tailored posts for Instagram and Facebook that included product demos, and client success stories to reach a broader audience.
Community Engagement: Responding to inquiries, sharing user-generated content, and running giveaways to increase interaction and foster a loyal online community.

Results

Through consistent Social Media Services, Easy Imprint achieved:

A 50% increase in social media followers within three months.
Higher engagement rates.
A noticeable increase in inquiries and conversions.

By implementing a strategic social media plan tailored to Easy Imprint’s strengths and target audience, we significantly boosted their online presence and brand recognition. The increased engagement and targeted ad campaigns not only raised awareness but also led to tangible business growth, with more clients discovering and utilizing their services. This case demonstrates how effective social media management can directly impact a company’s growth and visibility in a competitive market.